Having a brick-and-mortar store is a great advantage to business owners because they can go heavy on selling their business offerings inside the place. It is also a place wherein they can place different marketing collaterals without restrictions and limitations. If you’re a business owner who owns a physical store, you may think that you have already utilised all areas of your place to market your business. Well, you might be wrong because there’s still the windowpane that is blank and dull.
Window panes are often overlooked as a medium for promotion because it is not the standard. However, utilising it for marketing is a fresh and innovative way of improving your business’s identity and aesthetics. If you haven’t considered designing your windows with graphics, here are some of the reasons why you should:
-
Window Graphics Can Increase Your Brand Awareness
Think of the passersby in front of your store. Would they know that your store is there or know what your business is all about? If not, then a window graphic design would be your perfect solution to tell them about these details. The goal is to establish the name and your business offering to your customers’ minds.
A window graphic design can help you achieve the goal because it can clearly showcase your business and help the public remember that you offer what they need.
-
Window Graphics Can Show Where Your Business Is Located
While signage above your store can help, some people will not recognise it easily because signages are more visible when at a distance. With window graphics, even those that are close can know that your business is there. It can catch their attention because it is easy to notice due to the eye-level approach.
Window graphics can also serve as an invite since you can customise the design according to what you want for your storefront. Make it interesting so that you can encourage customers to go inside.
-
Window Graphics Can Draw Attention to Sales and Promotions
There’s no other way to make your customer flock in front of your store than by having sales and promotions. However, customer influx because of sales and promotions will not be possible if they are not aware of the current deal. To get your customers to enter the door of your store, you must have an enticing invite and using window graphics for this can be an effective way.
-
Window Graphics Can Help You Save Money on Marketing Expenses
Placing an advertisement on billboards, screens, radio and other advertising spaces is pretty expensive. On the other hand, window graphics can help you save on marketing expenses since you do not have to pay for the space’s fee. You can post the advertisement at your place of business anytime and anywhere you like without restrictions because the site already belongs to you. That means you only have to set your budget for the production fee, unlike other advertising spaces requiring placement and production fees.
-
Window Graphics Can Double the Exposure of Your Business
Promoting your business does not stop from the outside of your store; you must think of your current customers to retain them. You can utilise double-sided window clings to cater to both potential customers from the outside and current customers inside, thereby doubling your business exposure simultaneously.
Final Thoughts
Window graphics can improve your store business’s design and marketing benefits. It is a worthwhile investment for your business because it opens up growth opportunities that can last for a longer time. You can also choose to replace the design whenever you want; you just need to work with an experienced window graphic supplier and installer.
NuVision Solutions can help you with your business’s window graphics. We are the leading 3M window film supplier and installer in Melbourne, specialising in printed graphics, decorative window films, commercial window tinting and more. Contact us today to get started!
